Home » The Political Campaign Desk Reference: A Guide for Campaign Managers and Candidates Running for Elected Office by Michael McNamara
The Political Campaign Desk Reference: A Guide for Campaign Managers and Candidates Running for Elected Office Michael McNamara

The Political Campaign Desk Reference: A Guide for Campaign Managers and Candidates Running for Elected Office

Michael McNamara

Published September 6th 2008
ISBN : 9781432731953
Paperback
208 pages
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 About the Book 

The book you dont want your opponent to have.I use The Political Campaign Desk Reference as the basic text in my courses on political campaigning. Its a practical guide that helps my students understand how a winning political campaign is putMoreThe book you dont want your opponent to have.I use The Political Campaign Desk Reference as the basic text in my courses on political campaigning. Its a practical guide that helps my students understand how a winning political campaign is put together. Im sure many of them will continue to use it after they graduate and start running campaigns of their own- Terry Grundy, University of CincinnatiUrban Lobbying courses in the School of PlanningWith instruction on how to form the backbone of a strong campaign and how to plan to win, this is the book you dont want your opponent to have. The chapter on fundraising alone will make this book an excellent investment for any candidate or organization- Michael P. McNamara, Author