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Discourses in Place Ron Scollon

Discourses in Place

Ron Scollon

Published May 1st 2003
ISBN : 9781280072482
ebook
242 pages
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 About the Book 

The way we interpret language depends on where the words we are reading are placed in the world. Discourses in Place explores how the physical and material characteristics of language in the world give meaning to communication. In the book Ron andMoreThe way we interpret language depends on where the words we are reading are placed in the world. Discourses in Place explores how the physical and material characteristics of language in the world give meaning to communication. In the book Ron and Suzanne Scollon argue that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the world and culture that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains, to urban centers in Europe, Asia and America, the book equips students with the methodology and models they need to undertake their own research in geosemiotics, this key interface between semiotics and intercultural communication. Including a how to use this book section, group and individual activities, and a glossary of main terms, the book is essential reading for anyone with an interest in language and they way we communicate.